According to research by consulting firm PwC, the UK is leading the charge in digital IQ. Yes, that’s a thing. In their 2017 version of a survey they’ve run for the past 10 years, PwC looks at how firms around the world use digital technology, comparing U.K. companies with their European and global counterparts. It […]
The handwritten word I mean in this instance. Today I received an actual handwritten letter through the actual post. And it was wonderful, really brightened up my Monday! In business terms, it created meaningful engagement.
Whether working on or offline, here’s the 4 simple rules I follow for writing effective copy.
On average over half your customer’s email inbox is made up of promotional emails. That means we have to work hard to shine through the ‘noise’ to get noticed, but to get that critical click-through can be even harder. A quick Google will throw up a tonne of advice on dos and don’ts but here’s […]
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